IPC - Integrated Professional Cleaning
In 2005, a merger of 7 leading companies in the professional cleaning field resulted in a new industrial group: IPC – Integrated Professional Cleaning, which today has become a major world player owing to its integrated offerings. From the first merger, we defined the positioning and the brand architecture. The new brand is inspired by symbol of the lime and gives life to the natural idea of cleanliness. From this platform, we then created their whole identity system in every aspect, including the narrative structure of the brands’ portfolio, their online system (internet and extranet) and the group’s industrial design.