Tourism: ‘”signa maris”’ is born, italy told by the sea

The project promotes a network of 38 ports in the south of Italy (Puglia, Sicily, Campania and Calabria) that will constitute the ‘gates’ to access to the Italian territory. Inarea has won the bid for the conception of the name, slogan and brand identity, print and web campaign.
The main purpose of ‘Signa Maris’ is to promote the cultural, natural and enogastronomic richness in the south of Italy and, at the same time, to create a new tourist system able to integrate land and sea. For each port are indicated both the sailing services available and the best routes to attract those coming from the sea.