The first enel flagship store in italy, a new way in retail

From conceptualization to architecture, from communication to interior and exterior signage, through products and services up to apparel. Inarea has been involved in every aspects of this complex project. A space designed to narrate the future that is already taking place: the “Punto Enel” is not an ordinary container, rather than a space for new experiences. A Point of Sales becomes a Point of Contact.
(Photo by Franceschin)