telling a new story for generali

Even annual reports may open up a story.
Following a successful pitch presentation to Generali to redesign the annual integrated report, the sustainability report -– altogether taking care of a total of six reports -– we added a new meaning and significance to corporate reports.
We created a new photographic and illustrative language as well as a new tone of voice for Generali, Italy’’s number 1 insurance company.
We put the employees on the centre stage. Thanks to photo shootings in Milan, Paris, Prague and Hong Kong, we made them the most important protagonists of the new Generali story. People are looking up, just as taking their aspirations with their eyes -– a narrative concept that has also benefited from the use of illustrations, adding freshness and uniqueness to the story.
This is, because corporate reports –- without a story -– would communicate less value to its readers.