Octo: the new brand identity

The new brand essence of Octo is summarized by the claim ‘The reliable way’, the sure path to excellence, indicated to its customers with products and services; the way is that one followed by the company in the past ten years of leadership and the one suggested to those who choose to work in Octo. From this central idea has been defined a new format, named ‘path’, which represents the idea of openness, route, horizon.
The edition of the Brand Book, focused on the theme of the journey, summarizes the contents of the brand enhancing its narrative vocation. The rebranding project has been expanded to include Italian and foreign offices, through interventions of interior design.