Storytelling is a substantial part of contemporary marketing. That’s why we added some new ‘chapters’ to the story of Enel Green Solution’s new product and service offers.
We created short video clips – ‘mini episodes – each of which is telling a story of a particular product or service: from photovoltaic to solar thermal energy, from condensing boilers to heat pump heating systems. Other chapters talk about the advantage of easy payments in instalments or the technical support service. It’s all about problem-solving - and at the end of each episode, the benefits of the product or service offer is summarised in a few text lines, which makes the message clear and easy to understand.
The episodes tell the story of the future of energy – and this future has already become reality.