Ita|Eng
20-12-2012
Eni open book. the ‘six-legged dog’ as you never saw it

The very idea of the ““book”” transfigured into the matter of creation and design: pencils, books, everyday usage objects give life to unreleased depictions of the ‘six-legged dog’.
Moving from the basic concept of “”Open Energy””, eni Open Book deploys a “”force tranquille””: a graphic language able to provide life and dynamism to the brand and its most distinctive symbol, accordingly with the new positioning defined with the rebranding. Then brand character and essence show through synthetic and immediate images.
Eni’’s brand book turns into a “”dream book””: a present tale to lead action onward.