The energy efficiency is one of the most interesting news in the world of energy. Avvenia has been an exciting challenge for us, indeed we had the opportunity to create a language from scratch.
Inarea carried out an operation to simplify and enhance the universe of efficiency, usually difficult and hyper-specialized, but yet so important because of its beneficial effects on businesses, environment and community.
Side by side with our client, we implement the literature about efficiency, by using our best weapons: simplicity and lightness. And, even in this project, we were able to structure a path that from naming to the logo and its claim, through the set of forms, the institutional brochures, the video presentation and its website, up to the press campaign and events, generated a coherent and pervasive story.