Ita|Eng
01-03-2013
Atac, a well-rounded project

On the cover there is a ‘logo animation’ to emphasize how the brand is still the authentic symbol and driving force of all our works. In recent months, Inarea has joined Atac in a path of renewal whose essential principles are the customer care and the attempt to give new effective responses to the real needs of citizens. From the collaboration between Atac and Inarea is derived a series of operations: the marking of the new building in Via Prenestina (Rome) and the signage’s project at Termini Station, where both the accessibility and the reception service have been improved, thanks to the design of a ‘welcome desk’.
In this context, there is also the redevelopment project of the historical heritage of Atac, the collection of an extraordinary iconographic material, symbol of the link, hundred years old, between the transport company and the city of Rome.