Ania and ania foundation for road safety renew the brand

The new identity aims to enhance the positioning of the Association, promoter of solutions to ensure equity, security and well-being for citizens in the complex world of the insurance industry.
The logo Ania is characterized by the capital ‘A’ whose horizontal bar creates an element circular, dynamic and light. The idea is to generate a sense of inclusion, an embrace, a connection among the Association’s members with a common goal. The typeface has been designed ad hoc and it is a clear reference to classicism and elegance, as well as the blue color helps to enhance the sense of institutionalism and reliability.