A new concept design for the ‘esa 2012 – ministerial council’

For this edition an innovative concept has been chosen. The visual, depicted in the typical Inarea’’s graphic language, is made by three pocket torches of different sizes, forming an ideal Ariane 5 taking off from our planet, on a starred background.
At a first level of understanding, the lift-off is a symbol of growth and development. More insight, the attention focuses on the three torches that enlighten the Earth. Light is a primeval symbol which embodies progress, civilization, safety. The “”enlightenment”” process – here suggested literally by the light beams – becomes the metaphor for ESA’’s activities, which ““enlighten”” Europe and our planet.