A new brand language for the financial communication of autogrill

Autogrill believes that financial communication has a strategic role, essential to build trust relationships with the market operators and the business community.
During the past Analyst Meeting, the entire set-up used for the event has opened a new course for the financial communication of Autogrill, introducing for the first time an original brand language: typical images of everyday life are transformed, through association, in surprising, ironic and engaging representations. What was known is transformed into something new, in a game that alternates surprise and recognition. Then, there is a form of bread that becomes a car, pieces of chocolate a train, or even a colander turns into the fuselage of an airplane.
The narrative levels merge and blend to give birth to a new mood, a new story, using a unitary and coherent language always respecting the eternal values of Autogrill.