A new brand for fai – firmato agricoltori italiani, the latest project of coldiretti

The brand holds the mission of the project: naturalness, traceability, warranty. These are, indeed, the elements that characterize the entire production system of Italian food.
The design combines bodonian letters with floreal elements. However, the three letters that compose the FAI logo are not complete, they are interrupted in the lower part, as to define a horizon line that intended to evoke the ground from which all types of life emerges.
In its essence, the brand integrates name and symbolic elements in a single set, designed to be declined in different contexts of use.