Craca, Di Carlo, Guffanti, Pisapia, Tatozzi & Associates: a new law firm in Milan specialized in corporate law.
The five partners’ will was to transfer their individual experiences to the newco, thus they have consequently named the law firm with the five names.
This habit is an unwritten rule, but always respected in the world of the liberal professions, since there is nothing that engages more of the founders names on the sign. Five names, however, are not easy to manage and to remember: this is why, it has been developed a symbol which contains the names of the partners, as in a sort of parenthesis, and at the same time it reconstructs the number 5. A discreet way to make the number of founders memorable with a brand.