It is one of the oldest and largest universities in the world. Our role was to present all its branches while highlighting their diversity and their common allegiance. This transformation is represented by the cherub, (inspired by Borromini’s work) and by the shortening of the name. We designed the typeface “Sapienza”, which juxtaposes the stylistic features of Carolinian writing with the classicism of Bodoni and the modernity of a sans-serif typography. Finally, we coined a new motto for the University to emphasize the character of modernity: “Future is past here”.