Rusal is the largest Russian producer of aluminum and the second largest worldwide. A re-branding was necessary after its privatization and the name change. Following an international competition, we were chosen to create a new corporate identity that conveyed the story of the company’s new direction. Inspired by the works of Russian constructivism and, in particular, that of the artist El Lissitzky, we defined a language system that plays with geometric shapes and gives life to the communication of the company.