A NEW BRAND FOR THE ITALIAN MINISTRY OF INTERIOR
The Italian Ministry of Interior opens to citizens.
This is the primary meaning of the symbol that is meant to convey a more friendly dimension, of openness and closeness, through simplicity and clarity, without lessening the characters of institutionalism and authority.
The symbol represents a new way of behaving and talking with citizens and territory.
The tricolor becomes an open door, a kind of access that invites to relation and exchange and declares a commitment to the community. The asymmetry and perspective effect capture the eye and offer several levels of interpretation.
Furthermore, the symbol is well suited to enhance the keywords that the current administration has placed at the center of its philosophy and its activity.


